“My philosophy with makeup probably changed when I started having conversations with myself. I have talked very openly about my struggle with anxiety, depression, and mental health — it’s something I had to learn. On some level, I think everyone should find a way to learn that. With therapy, the time I’ve taken for myself has been reflected in everything I’ve been releasing.”
- Selena Gomez
The 28 year old star, Selena Gomez is hoping to make an impact in the beauty industry with her line's unique vision, which she recently explained highlights community and mental health just as much as the glam quotient. But as the celebrity beauty brand fatigue grows by the day, people still wondered if the line was legit. Rare Beauty has certainly got an important mission - to celebrate self-expression and advocate the importance of mental wellbeing.
First thing's first, Selena's foundation comes in a jaw dropping assortment of 48 shades. As for the formula, it feels light and fluid - almost like an elixir mixed in with color. Although the product is described as a weightless, medium-to-full coverage foundation, that's not exactly the case. For the first hour, the formula feels sticky and greasy. While it does cover blemishes and redness, the product is more light-to-medium in coverage. It's buildable, but less is definitely more—and a little goes a long way.
The Blot and Glow touch up kit is the powder-infused puff that doesn't really release powder. While the product is unique and rare (no pun intended!) compared to what's on the market, it takes a lot of pounding to get a tiny amount on and by that time, you've already moved your foundation around. Unlike the puff, the blotting papers do the job of getting rid of excess oil and shine.
Like the foundation, the Concealers too come in 48 shades. The shade names are exactly the same as the foundation, so you can easily find your match. The blendable and airy formula goes on effortlessly.
The Always an Optimist Illuminating Primer lives up to its name because it gives the skin a subtle, yet gorgeous glow. But if you're looking for something that packs a little more punch, helps to minimize pores or offers hydration, this might not be for you.
The triangular-shaped pencil allows you to fill in your brows with ease. Plus, it's ultra-pigmented and long-lasting, so you don't have to worry about all that hard work going to waste. Additionally, the Brow Gel locks everything in and gives it a boost of color. Since it's tinted, you can also use it on its own for a more natural finish.
The Perfect Stroke Matte Liquid Liner is a jet-black ink that dries quickly, so you won't see any random strokes on your lids. However, there is a downside. Despite claims that it’s smudge-proof, this only lasts for five hours before it loses some of its pigment.
The Lip Souffle Matte Creme Lipstick is a liquid lipstick that is comfortable, pigmented and fuss-free. Selena somehow found a way to give us a formula that glides on like butter, is rich in pigment and offers tons of nourishing hydration. The product is a mousse-like texture when first applied, and once it comes off—which it does if you eat or drink - it turns into a stain.
Rare Beauty is breaking down unrealistic standards of perfection. This is makeup made to feel good in, without hiding what makes you unique - because Rare Beauty is not about being someone else, but being who you are.